CareTags has launched a new range of NFC-enabled wearable products for the UK health and social care sector, offering providers a simple and affordable addition to existing technology-enabled care without batteries, apps or ongoing subscription costs.
Already known for using NFC technology to help reunite people with lost belongings, CareTags is now bringing the same simple principle into social care through a range of wristbands, high-visibility pendants and iron-on clothing patches.
Each CareTag can be scanned using a compatible iPhone or Android smartphone. A scan opens a secure CareTag profile containing information chosen by the individual or their support network. This could include contact details for a family member or carer, information to help somebody understand the person’s needs, or important health and medication information where appropriate.
No specialist reader is required and the person wearing the CareTag does not need to operate a device, remember a password or explain how the technology works. CareTags can also notify a nominated contact when a tag is scanned, with the person helping given the option to share their approximate location.
A different approach to the cost of care technology
CareTags founder Matthew Bailey, who has more than 15 years’ experience working with IT and technology in the social care sector, believes simplicity and affordability have to be part of the conversation around care technology.
“There is some fantastic technology being introduced into social care, but technology doesn’t always need to mean another device to charge, another app to manage or another monthly cost.
“CareTags uses technology that millions of people already carry in their pocket. Someone sees a CareTag, taps it with their phone and can immediately understand how they might be able to help.
“For providers and commissioners, we’ve deliberately kept the model simple too. CareTags start from £8.50 as a one-off cost per person, with no recurring technology subscription.”
The products use passive NFC technology and are designed to complement, rather than replace, existing care and technology-enabled support. CareTags currently start at £8.50 per person, with no batteries to replace or recharge and no ongoing licence fee.
Building communities that know what to do
The company’s ambitions go beyond the technology itself. Its high-visibility pendants and iron-on patches carry the instruction “I may need help – scan with smartphone”, making their purpose clear to someone encountering a person who may be lost, confused, distressed or unable to communicate easily.
CareTags is also developing community awareness programmes alongside deployments, including posters and communication materials, engagement with local shops, pharmacies, libraries and community organisations, and support for local events and campaigns.
Bailey added:
“The technology is only half of this. Our bigger ambition is recognition.
“If somebody sees a person who appears to need help, we want them to know there is something practical they can do. Ultimately, we’d love ‘Do they have a CareTag?’ to become a familiar question in communities.”
CareTags is now inviting care providers, commissioners, local authorities, charities and community organisations to explore potential deployments and community partnerships.
