BRYM has announced the successful close of its €650,000 pre-seed funding round, led by Lotus Singapore Group and Antler, to accelerate its mission of reversing the global focus crisis.
Distractions aren’t new, but the attention economy has supercharged them. It is harder than ever to sustain attention and focus. Every app and feature in our digital world is designed to keep our attention for longer by overstimulating the brain
BRYM team
According to BRYM, the societal impact is becoming increasingly evident. In manufacturing, human error accounts for roughly 80% of mistakes on the shop floor. In education, Gen Z could be the first generation to be less cognitively capable than its parents. Globally, low engagement cost the economy an estimated €10 trillion in lost productivity last year.
To address this challenge, BRYM is building what it describes as a digital “Gym for the Brain.” By combining commercial EEG technology with gamified neurofeedback, the company aims to make focus a measurable and trainable skill.
Early industrial pilots have already demonstrated reductions in operator errors of up to 46%, while several projects are currently underway in early education.
According to the company, bringing a “Gym for the Brain” to the mass market requires more than world-class software. The neurotechnology industry remains constrained by expensive hardware and costly consumer products. The new funding will enable BRYM to overcome this barrier by developing its own proprietary, state-of-the-art EEG headband, engineered for measurable performance, designed for real-world use, and priced to make cognitive training broadly accessible.
BRYM also expressed its gratitude to its early B2B partners, Asmita Dwivedi at Lotus Singapore Group, Tobias Bengtsdahl at Antler, and the entire BRYM team for their support throughout the journey.
With fresh capital secured, the company is now focused on accelerating product development and expanding access to cognitive training technologies.
